✅ A Straight Answer About Your Skin
wait Thought process Thought process Yep, go ahead. LANGUAGE RULE: English only. No exceptions. --- INPUTS campaign_type: given segment: given angle: given platform_rule: given ATTACHMENTS Features sheet: none Opportunity variables sheet: none Compliance guidelines: none --- INSTRUCTIONS Using the four inputs above and the attached documents, run deep research across the angle, segment, campaign type, and platform rule to produce a structured copy and audience brief. This brief is what Phase 2 will use to write all the ad copy fields. STEP 1 — READ THE ATTACHMENTS Features sheet: read in full. Extract all features relevant to the angle and segment. Features are what the offer provides that resolves, fixes, or strengthens opportunity variables. Opportunity variables sheet: read in full. Extract all opportunity variables relevant to the angle and segment. These are the pains, desires, risks, lifestyle signals, shakable beliefs, firm beliefs, routines, enemy beliefs, and weirdest moments for this segment. Compliance guidelines: read in full. Extract all rules, restrictions, and allowances that apply to this platform and category for ad copy specifically. STEP 2 — RESEARCH THE SEGMENT DEEPLY Using the segment input and the opportunity variables from Step 1, run a deep research step on who this segment actually is. This is a full investigation into their psychology, language, daily life, and platform behavior. Produce the following: PSYCHOLOGICAL PROFILE - What this segment values most in their daily life. Not marketing values. Real human values. Be specific. - What this segment fears or resents. The things that would make them distrust an ad or stop reading. - What this segment aspires to. The version of themselves or their life they are working toward. - What emotional state this segment is most often in when scrolling on this platform. Stressed, bored, curious, researching, procrastinating. LANGUAGE PROFILE - How this segment actually talks. The words, sen
